The rate of growth in the retail current value sales of discounters accelerated sharply during 2020 to reach its highest level in five years. Discounters proved to be particularly attractive to Moroccan consumers during the lockdown due to their very competitive pricing and the fact that most of these stores are located in residential areas and thus more accessible than supermarkets or hypermarkets. While discounters did experience supply-chain issues during the early stages of the pandemic, the...

Euromonitor International’s Discounters in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Discounters market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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