Direct selling was dominated by sales of beauty and personal care products over the review period, due in large part to the affordability of the products offered compared to prices demanded by standard retailers. Indeed, even with the increased unit prices brought about by currency devaluation, direct selling product prices are still significantly lower than product prices in other retail channels. In times of high unemployment, many Georgians, especially women, seek to become direct sales agent...

Euromonitor International’s Direct Selling in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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