Smaller pack size formats were a very relevant trend at the end of the review period due to a number of factors, with these including convenience, premiumisation, drinking less but better and drink-drive legislation. Among the interesting new launches in wine was CAVIRO’s Tavernello in a 500ml size in brick liquid cartons to add to its existing 1-litre pack. As of 2019, the trend towards smaller formats was expected to continue over the forecast period. Moreover, due to the ban on glass packagin...

Euromonitor International’s Alcoholic Drinks Packaging in Italy report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Alcoholic Drinks Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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