In the context of the financial crisis, Argentinians are looking for ways to save money and positively impact their spending habits. As a consequence, ready meals registered a substantial decrease in volume sales in 2019, as upper-middle-income consumers replaced ready meals with homemade food. Buying ingredients and creating a meal from scratch is an easy way to save on food costs, allowing ingredients to go further than one meal, saving on weekly expenses. The high unit price of ready meals an...

Euromonitor International’s Ready Meals in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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