Granarolo will consolidate its leadership in fresh milk in 2020 and has launched a new premium variant of shelf stable milk, including full-fat, semi-skimmed and skimmed versions in R-PET 1 litre bottles. The company will focus on sustainability in the supply chain and communicating this sustainability through promotional campaigns. The campaigns run so far have been mostly online and included a dedicated platform which contained a web series, along with a TV spot in 2019 about sustainability in...

Euromonitor International’s Drinking Milk Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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