Despite store cards’ growth in number of cards, transactions and value sales, this payment option was not gaining much popularity during the review period because there was the only one player in store cards over the entire historic period. That was Credit Europe Bank with its IKEA Family card for the large international homewares and home furnishing retailer Ikea. Lack of product understanding, substitute products that could easily replace store cards and high costs connected with the launch of...
Euromonitor International’s Store Card Transactions in Russia report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Store Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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