Herbal/traditional products such as Aojiru, which has long been popular amongst inbound tourists, were expected to struggle with the prolonged outbreak of COVID-19 and the low number of foreign visitors to Japan. However, domestic demand for Aojiru showed resilience against the backdrop of a review of dietary habits caused by growing health-consciousness, and more consumers wanting to improve their immunity. Therefore, Ito En, Fancl, Egao and other companies have shown steady or growing sales of...

Euromonitor International’s Herbal/Traditional Products in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements , Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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