In 2019, debit cards continues to be Italian consumers’ preferred type of financial card. The category reports steady growth in terms of the number of cards and transaction volume and value, and it remains the number one go-to-financial product associated with a bank account. Moreover, in a cash-rich economy, debit cards are still widely used for ATM withdrawals. In the forecast period, debit cards is set to continue to grow at a steady rate fuelled by increasing penetration and use in connectio...

Euromonitor International’s Debit Card Transactions in Italy report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Debit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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