Mainly used by high-income professionals and small to medium-sized businesses, charge cards continued to witness only a low level of penetration in Greece in 2018, currently issued only by Alpha Bank. Personal charge cards are under intense pressure from debit cards, which are being heavily promoted by all banks. There is also a lack of interest from consumers. Those who still buy on credit generally use credit cards, with the rest using debit cards.
Euromonitor International’s Charge Card Transactions in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Commercial Charge Card Transactions, Personal Charge Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Charge Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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