Cider/perry witnessed decline in 2021, after seeing dynamic growth in 2020, yet sales remained higher than in 2019 in total volume terms. Although it remains a niche category in Japan, it continues to expand its consumer base, especially amongst females and young adults of legal drinking age. The category benefits from a unique positioning between wine and RTDs. With lower pricing, cider is more accessible than wine, while also appealing to health-conscious adults and women because of its lower...

Euromonitor International’s Cider/Perry in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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