Hotels performed well in 2017. The momentum of incoming tourism translated to increases in occupancy levels and room rates for most city hotels and resorts around the country, and the category registered current retail value growth of 5% to reach EUR6.0 billion. However, despite the positive performance and dynamism (illustrated by multiple investments and new openings, particularly in the luxury segment), Greek hoteliers voiced concern regarding the lack of control and proper taxation of the bo...
Euromonitor International’s Lodging in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Hotels, Lodging Offline, Lodging Online, Other Lodging, Short-Term Rentals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Lodging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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