Hygiene-awareness was already on the rise amongst Japanese consumers as a result of the long flu season that lasted from 2019 into 2020 before it was further bolstered by concerns about infection with the SARS-CoV-2 virus that causes COVID-19. As a result, the Japanese market witnessed a strong rise in demand for liquid hand soap and alcohol-based hand sanitisers, which served to drive overall growth in the bath and shower category in 2020. Liquid hand soap saw dynamic growth as consumers increa...

Euromonitor International’s Bath and Shower in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.