As a relatively new category in Austria, cider/perry has had significant growth potential, and in 2019 it continued to see strong off-trade volume and value growth. On-trade growth slowed down considerably compared to its growth in the previous year. Modern cider and perry is becoming increasingly popular in Austria, while Most, which is the traditional cider variant in Austria, has become less so. Cider/perry is considered to be a good alternative to Most, especially among younger consumers of...

Euromonitor International’s Cider/Perry in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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