Eye care is set to record value growth in 2021, with the category’s expansion continuing to be driven by the performance of standard eye care. Standard eye care is benefiting from Italians’ growing demand for products capable of soothing eye fatigue resulting from extended exposure to digital devices. Even before the outbreak of COVID-19, Italians were spending an increasing amount of time in front of computers, smartphones and tablets. Consumers are increasingly addicted to digital devices like...

Euromonitor International’s Eye Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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