Men’s grooming saw the COVID-19 crisis exert a varying influence across product categories in 2020. The reduction in social contact, as people stayed at home to avoid exposure to the SARS-CoV-2 virus and shifted to remote working while leisure venues such as bars and restaurants closed, had a marked negative impact on sales of men’s deodorants. The pandemic also had an adverse effect on sales of razors and blades, with the reduction in opportunities for going out either to work or for socialisin...

Euromonitor International’s Men’s Grooming in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Men’s Fragrances, Men’s Shaving, Men’s Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Men’s Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.