Demographics show that younger generations in Italy are most likely to want to consume cider/perry. However, 18-45-year-olds account for the majority of consumers of these alcoholic drinks, which suggests that some middle-aged consumers also like cider/perry as a tipple. The lower alcohol content of cider/perry resonates with the long-term trend for less harmful alcohol consumption in the country. While predating the outbreak of Coronavirus (COVID-19), with strong total volume and current value...

Euromonitor International’s Cider/Perry in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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