Premiumisation and cocktails were the key trends in spirits in 2016. Greeks reduced their overall spirits consumption considerably over the review period. This contributed to a flourishing premiumisation trend, however, as people became more demanding about what spirits products they did consume. Both the premiumisation and the cocktails trends were strongly promoted by on-trade establishments. Modern on-trade establishments in particular have devoted more shelf space to premium spirits brands i...
Euromonitor International’s Spirits in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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