Thanks to economic growth and a stabilising currency, especially in urban areas, consumer expenditure on alcoholic drinks, including spirits witnessed growth in total volume terms in 2019. Nevertheless, total volume sales of spirits are still yet to return to levels seen prior to the introduction of the new alcohol taxation process in 2015. The new tax resulted in a significant price hike on vodka, which is by far the most popular category of spirits in Georgia. As a result, many consumers migra...

Euromonitor International’s Spirits in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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