Cider consumption in Taiwan remained relatively limited in 2019, even though growth was significant compared with other alcoholic drinks. Meanwhile, perry was not easy to find in stores. Limited promotional activities and the sour taste meant consumers remained more interested in other alcoholic drinks. The category was also highly cannibalised by the boom in craft beer, and diverse alternatives in RTDs. New products were still being introduced to meet the limited curiosity of consumers, however...
Euromonitor International’s Cider/Perry in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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