After seeing strong growth for most of the review period, alcoholic drinks recorded a decline in total volume terms in Vietnam in 2020 and 2021. There were two main reasons for the fall in sales – new legislation and COVID-19, both of which had a significant negative affect on on-trade sales of alcoholic drinks. A new law came into force in January 2020 which toughened the restrictions on drinking and driving, implementing a zero tolerance approach. From this date, people in Vietnam were no long...

Euromonitor International’s Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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