Following consecutive declines over 2011-2015, alcoholic drinks in Greece posted modest growth in total volume and current value sales in 2016. Declines in total volume and current value sales over most of the review period were mainly due to the ongoing economic recession, but also attributable to growth in illicit trade, especially in wine. The slight recovery in 2016 was largely down to the improved performance of spirits, the category worst affected by the economic downturn in recent years.
Euromonitor International’s Alcoholic Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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