Retail tissue and hygiene was already seeing dynamic current value growth in Kenya in the review period, but in 2020 a higher increase was seen than in previous years as a result of COVID-19. Although the growth rate of retail hygiene was only marginally higher, retail tissue saw a dynamic increase. Besides the normal demand factors such as rapid urbanisation and industrialisation that were driving demand pre-COVID-19, 2020 saw considerable growth as a result of increased awareness about hygiene...
Euromonitor International’s Tissue and Hygiene in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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