In 2020, nappies/diapers/pants saw similar retail volume and current value growth rates to those seen in previous years of the review period, with little overall impact seen from the COVID-19 pandemic. However, Kenyans living in low-income settlements live on an average daily budget of KES100. The pandemic worsened their financial situation, forcing these consumers to either forego some necessities or opt for cheaper ways of acquiring them. To this end, 2020 saw a rise in sales of smaller SKUs i...

Euromonitor International’s Nappies/Diapers/Pants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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