Manufacturers are actively engaging with male consumers in South Korea. Although the growth of this category has not been as high as for overall beauty and personal care, brands are connecting with male consumers through ongoing efforts to launch new products and show them that the brand cares for them. AmorePacific’s Primera brand strengthened its product line-up with the men’s skin care brand Men IN THE PINK. The brand pre-launched through the e-commerce platform Musinsa, one of the most popul...

Euromonitor International’s Men’s Grooming in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Men’s Fragrances, Men’s Shaving, Men’s Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Men’s Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.