Some products within men’s grooming saw a slump in demand with the lockdown and social distancing measures removing the incentive to invest in products to make you smell good or look clean shaven. As such, men’s shaving saw only modest growth in current value terms in 2020, while sales of men’s deodorants and fragrances both suffered losses. Nevertheless, there was a turnaround in fortunes once restrictions were lifted, with consumers returning to the workplace and resuming social activities.

Euromonitor International’s Men’s Grooming in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Men’s Fragrances, Men’s Shaving, Men’s Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men’s Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.