Fragrances has been one of the worst beauty category casualties of the pandemic in the US, with an expected half a billion USD loss in 2020. Premium women’s fragrances made up almost half of the absolute value loss in 2020, which is expected given that the category represents 51% of fragrances in the US. US fragrance brands saw fewer launches in 2020 compared to the historic period, which is not necessarily a disadvantage, since US consumers were already defaulting to their signature scents and...

Euromonitor International’s Fragrances in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.