As a result of home seclusion during the pandemic, fragrances was particularly hard hit in 2020. Use of fragrances strongly correlates with daily activities away from home. Due to social distancing measures, lack of social gatherings and remote work/study measures, the category registered strong declines in both current value and volume terms during 2020, with the exception of the niche premium unisex fragrances which was linked to a notable reduction in its average unit price. In addition, lock...

Euromonitor International’s Fragrances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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