New product developments and new trends are hard to spot in deodorants. The category has limited room for growth in South Korea, and the competition is not severe, which makes the category less innovative and thus unappealing to consumers. There have been some attempts to attract consumers who are interested in sustainability through refillable deodorants and packaging made with biodegradable plastic, but these have not had much of an impact. The mainstream deodorant products are mass brands ret...
Euromonitor International’s Deodorants in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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