Mr Rice continued its growth momentum in self-service cafeterias in 2021, aggressively opening outlets in new cities, such as Shanghai. Entering Shanghai at the end of 2020, the chain now has around 100 outlets in the city. This growth reflects consumers’ need for better dining experiences in terms of Chinese fast food. The brand’s positioning is “on-site stir-fried”, which is different from the common practice of using a central kitchen and reheating pre-prepared food. Moreover, it directly ope...

Euromonitor International’s Self-Service Cafeterias in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Chained Self-Service Cafeterias, Independent Self-Service Cafeterias.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Self-Service Cafeterias market;
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* Use five-year forecasts to assess how the market is predicted to develop.

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