Strong growth by naturally healthy beverages in 2018 was driven once again by NH bottled water. The category remained a strong performer, due to increased awareness amongst consumers and a switch to still bottled water from sugary drinks. Over the review period, health and wellness trends encouraged consumers to make more informed and deliberate choices regarding NH bottled water. For instance, their preference for natural mineral water, which was shaped by its pleasant flavour and quality, was...
Euromonitor International’s Naturally Healthy Beverages in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: NH Hot Drinks, NH Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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