Laundry care is a mature product area in Indonesia, since the product is used daily by consumers from all income groups. The unfavourable economic conditions in 2021, which negatively affected consumer disposable incomes, led volume growth of laundry care to decelerate in 2021 compared to 2020. Growth in demand for laundry care in volume terms, however, was still positive in 2021, due to the growing importance of health and hygiene. Furthermore, the gradual switch from powder to liquid detergent...

Euromonitor International’s Laundry Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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