Since the government forced salt manufacturers to add iodine to prevent thyroid-related conditions, the local market has embraced fortification. This practice has become so common that it is more of a commodity than a form of differentiation or competitive advantage. The fortification of many staple foods, including pasta and rice, is concentrated on vitamins and minerals that are scarcer in regular diets, such as vitamin D, folic acid and zinc, among others. However, the evolution of the local...
Euromonitor International’s Fortified/Functional Packaged Food in Colombia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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