Retail volume sales of fortified/functional (FF) beverages rose rapidly in Egypt during the review period, and this trend extended into 2020. Demand was boosted by the pandemic, which heightened consumer interest in health and wellness – particularly with regard to weight management. Prior to the onset of COVID-19, consumption of FF beverages was largely limited to younger adults, but the pandemic led to increased interest among affluent older counterparts. The pandemic also boosted growth in re...

Euromonitor International’s Fortified/Functional Beverages in Egypt report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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