While most areas of FF beverages struggled at the end of the review period, FF energy drinks continued to go from strength to strength. With demand already booming thanks to strong demand from the country’s younger consumer base, the category was then given a further boost in 2018 with the entry of Coca-Cola’s Monster brand and Red Bull’s Sugar Free line. Monster is already hugely popular on a global scale, while at a local level the brand has quickly established a strong presence. This is thank...

Euromonitor International’s Fortified/Functional Beverages in Argentina report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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