The pace of new brand and product launches in better for you packaged food is expected to slow down. During the review period almost all major packaged food companies active in Slovakia developed BFY products to diversify their brand portfolios. In addition, Kaufland and Lidl pledged to reduce sugar and salt content by 20% and 30% respectively by 2025. However, other types of claims, such as clean labelling, food intolerance and other nutritional benefits such as higher protein content, have gro...

Euromonitor International’s Better For You Packaged Food in Slovakia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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