Oral care value sales are expected to benefit from growing consumer awareness of the importance of proper oral hygiene in order to prevent dental cavities, gum disease and other related dental problems such as bad breath. In Italy, there is still not enough attention paid to oral hygiene and there is high growth potential for oral care. According to AIC (Italian Academy of Conservative Dentistry), 33% of Italians brush their teeth only once a day, whilst 25% of consumers do so when they have tim...

Euromonitor International’s Oral Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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