Men’s grooming was negatively affected by COVID-19 in 2020, with double-digit value decline. With men working from home for the most part and little opportunity for socialising, men shaved significantly less and many men opted to grow beards. In addition, men’s fragrances also suffered a big hit, in spite of generous price promotions - again due to men spending large amounts of time at home in 2020. Premium products fared better as higher income consumers were more financially resilient to the d...
Euromonitor International’s Men’s Grooming in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Men’s Fragrances, Men’s Shaving, Men’s Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Men’s Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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