Better for you beverages registered high double-digit growth in current retail value terms in 2019, thanks largely to intensified marketing campaigns by major players. Towards the end of the review period, both Coca-Cola Refreshments ZAO and PepsiCo Holdings OOO launched reduced sugar versions of their leading brands, meeting consumer demand and significantly contributing to the overall growth of better for you beverages. Better for you reduced sugar beverages continues to benefit from favourabl...
Euromonitor International’s Better For You Beverages in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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