With reduced-fat beverages having negligible sales and reduced-caffeine beverages again recording declining sales, reduced-sugar products continued to dominate BFY beverages in 2019, and also continued to drive overall sales growth. Consumers looking to reduce their caffeine intake will often simply switch to healthier options such as tea, fruit/herbal tea or green tea. Reduced-fat beverages mainly consists of chocolate- and malt-based hot drinks, categories in which consumers are often looking...
Euromonitor International’s Better For You Beverages in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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