Rising health awareness among Indonesians continued to support the positive development of BFY packaged food in 2018. However, because BFY products tend to be considerably more expensive than standard alternatives, demand remained concentrated among middle- and high-income consumers. The appeal of the category was further limited by the fact that BFY products were more likely to be sold by higher-end modern grocery retailers like The Food Hall and Farmer’s Market than those catering to budget-co...

Euromonitor International’s Better For You Packaged Food in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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