Consumer awareness of BFY products is increasing in Hong Kong as the range of products available in the category expands and labelling becomes clearer. Among the main reasons for this are the efforts of the Hong Kong government to encourage packaged food manufacturers to reduce salt and sugar levels in their products, with clear signalling of healthier products on labelling a key element of this. The aim of clear labelling of BFY products is to give consumers the opportunity to compare nutrition...
Euromonitor International’s Better For You Packaged Food in Hong Kong, China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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