Amidst growing public concern about rising obesity rates in Greece, food and drink industry associations are taking more proactive steps to address this problem. For example, in 2018 the Association of Greek Soft Drinks Industries (SEVA) announced an initiative to reduce the sugar content of its products by 10% by 2020. It is likely that industry groups representing food producers will take similar action over the forecast period. Together with the wider trend of rising health awareness, this sh...
Euromonitor International’s Better For You Packaged Food in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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