As in the previous years of the review period, BFY packaged food recorded slower growth than overall HW packaged food in 2019. This was partly due to BFY packaged food sales being dominated by reduced-fat products, predominantly dairy products, with reduced fat having a strong reach in butter, cheese, milk and yoghurt. In 2019, reduced-fat dairy’s value sales were stagnating, with reduced-fat butter and spreads and reduced-fat cheese recording declining sales, as consumers increasingly perceive...

Euromonitor International’s Better For You Packaged Food in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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