Bath and shower has been the only category to generate positive sales growth in real terms in 2020, a direct result of the COVID-19 crisis. The surge in demand for these products has been driven by consumers paying increased attention to compliance with hygiene rules. Hand sanitisers, which are classified as part of liquid soaps, has seen the greatest benefit, but other hygiene related products, notably bar soaps with antibacterial function, also saw strong growth in demand. At the same time oth...

Euromonitor International’s Bath and Shower in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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