Bath and shower saw strong growth in current value terms in 2023 but this was mainly due to significant price increases from most players. Soaring inflation led to a substantial increase in production costs which was subsequently reflected in the selling prices of major brands of bath and shower, including those from the likes of Unilever and Colgate-Palmolive. These leading companies were also under pressure from investors which have increasingly focused on margins and profitability and thus ma...

Euromonitor International’s Bath and Shower in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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