The global video streaming market is expected to grow with the CAGR of approximately 18.6% during the forecast period 2016-2023. The increasing demand for real-time video streaming on social media, increasing smartphone penetration across the globe and increasing demand for OTT solution are the key factors which are adding meaningful growth to the global video streaming market. The increasing adoption of video streaming solutions such as OTT, pay TV and internet protocol television across marketing companies is one of the major factor that is uplifting the market growth. Video streaming solutions enable prompt access to information to users by advertisements, videos and video clips to increase the organizational productivity. The organizations demand effective association of digital media with employees as branding and corporate identity is necessary for whole businesses. The OTT services are broadly used in laptops, smartphones and tablets. Now a day’s numerous apps such as WhatsApp (acquired by Facebook), WeChat, Kakao Talk and LINE plays a key role in offering OTT messaging services across the globe. However, internet connectivity and bandwidth issue and high cost of video streaming solution are the few major factors that are restraining the market growth. The market has good opportunity in near future due to increasing demand in media & entertainment industry and increasing demand in developing countries such as China, India, and Brazil etc. On the basis of geography, North America has witnessed growth due to increasing media & entertainment industry in the region as well as increasing demand for OTT solution in the region. Asia Pacific is expected to show potential growth in the forecast period due to increasing demand for mobile devices and number of internet users in the region. The presence of major players such as Amazon Web Services, Apple Inc., IBM Corporation, Netflix Inc., Oracle Corporation, Cisco Systems Inc., Microsoft Corporation and Google Inc. etc. can create opportunity for further innovations in the area which can broadly increase the effectiveness of video streaming service.
The global video streaming market is segmented on the basis of deployment type, user type, industry, revenue model, solution type, service, and platform and streaming type. According to deployment type, the video streaming market is further categorized into cloud-based and on premise. Based on user type, the market is further segmented into large enterprises, small office houses and small & medium enterprises. Based on industry segment, the market is further categorized into BFSI, healthcare, retail, government, media & entertainment, IT & telecom, education, and others (manufacturing, transportation & logistics). According to solution type, the market is further segmented into pay TV, over the top (OTT) and internet protocol television. According to service segment, the market is further classified into training & support service, consulting service and managed service. Based on platform, the market is further classified into smart TV, smartphones & tablets, laptops & desktop and gaming consoles. According to streaming type, the market is further classified into live video streaming and non-linear video streaming.