The GST levied on tea at the end of the review period was 5%, around two percentage points lower than previously. Moreover, transportation and logistics costs are lower in the new tax environment, which will also benefit the tea category. Companies are expected to pass on lower costs to consumers, making tea more affordable and driving up sales. This is particularly set to boost volume sales of black tea, which has seen changing consumer preferences undermine demand. Sales of premium tea are als...
Euromonitor International’s Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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