Ongoing economic hardship in the country and manufacturers engaging in price wars to gain share meant that oral care witnessed declining value sales in 2017. The negative economic climate and increased promotional intensity outweigh manufacturers’ parallel efforts to boost value sales by introducing new product technologies and new claims. Whitening pens launched by leading players Colgate-Palmolive and Elais Unilever, which can be used along with toothpaste for whitening or individually as teet...
Euromonitor International’s Oral Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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