In line with similar trends for the beauty and personal care market as a whole, men’s grooming registered negative growth in 2020 as a direct result of the COVID-19 pandemic and the government’s response to safeguard the wellbeing of the country’s population. Category sales suffered during strict lockdown in March and April, and even in the months that followed due to ongoing restrictions that encouraged the continuation of home seclusion, working from home and the discouragement of gatherings a...

Euromonitor International’s Men’s Grooming in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Men’s Fragrances, Men’s Shaving, Men’s Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Men’s Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.