Unit sales of hair care, which had been in decline for most of the review period, spiked during 2020. This was largely due to COVID-19, which led some consumers to purchase these products in bulk due to a fear of supply-chain disruption. However, once these fears proved to be unfounded, consumers reverted to their pre-pandemic purchasing habits. The government’s ongoing Saudisation programme had a negative effect on unit sales of hair care during the latter part of the review period, as it led t...
Euromonitor International’s Hair Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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